About Us

Team Behind the Seams

Created by two childhood best friends Aisling & Jo, by girls for girls.

Back then, the duo shared the dream of becoming princesses. Now they share an even bigger goal - to empower and encourage the girl bosses of tomorrow through princess experiences.

The vision came to life in the Christmas of 2015, when they started to take custom orders from friends and family, as well as through Facebook. Their passion has since then grown into an established wholesale dress vendor of white label manufacturing for other brands and bridal studios in Taiwan and overseas. 

Determined to take the #PrincessExperience venture one-step forward, 'Princess Project' was born in the Summer of 2019. Extending the group's influence to rental as well as retail sectors. The pioneer of 'One-stop Princess Experience', bringing gown rental, make-up & hairstyling, photography & videography under the same roof. Presenting an integrative and dreamlike experience for our guests. 

The group's creative studio is now based in Southern Europe and holds 2 registered companies and operates across Hong Kong and Taiwan with partnering boutiques & photography studios.

Designed in Europe, based in Hong Kong, and made in Taiwan. Each piece is designed and made either in Taiwan locally, crafted by skilled pattern makers and master tailors.

Beholding the aesthetic, artisanship and dreams, be our guest to join our #PrincessExperience.


𝗔𝗯𝗼𝘂𝘁 𝗔𝗶𝘀𝗹𝗶𝗻𝗴

Aisling has been the creative black sheep of her academic Asian family since a young age. Stemming from her love for fashion and arts, she got further intrigued by the technical side of fashion, pattern making and garment construction in particular. 

A trained textile engineer turned corporate marketer by day and later a stylist & designer at night. Now combining her interests in fashion, style and tech, on the roller coaster ride of full-time entrepreneur journey. 

Passion about curating the best versions of people and things, so they get the love they deserved. During her time as a fashion & food stylist, she had worked with international and local brands like Air Busan, Elegant Watch and Jewellery, Nissan Food, Lee Kum Kee, Paktor Hong Kong, BeNotable, and more. 

She lives on the Southern Spanish coast and enjoys being outdoor, where sun, sea and sand collide, preferably with a glass of wine in hand.


𝗔𝗯𝗼𝘂𝘁 𝗝𝗼

A mother of two and an award-winning designer. Jo was born in Macau and currently resided in Taiwan with her family. 

Longer than she could even recall, she has always been doodling, sketching, and drawing girls, gowns, and all gorgeously impractical things. Beauty is in the eye of the beholder, as well as in impeccable dresses. 

Jo is now the main driving force of bespoke designs and bulk production. Actively collaborated with brands and studios like Ivy Bride, Glamorous Wedding Bride, ISLA Phactory, Kids Pipi Photography, Benetton Photograph, and more. 

When she is not working, she loves reading a good book, experimenting with new recipes, and of course playing dress-up with the kids.